Chinese people who love the ’90s and aughts of pop music will be able to experience the magic that is The Backstreet Boys’ 2022 DNA World Tour with the help of livestreamed performances that is the first event in the group’s historyvia the app WeChat. Additionally it’s also the turn of the Irish boy group Westlife will also be performing at the concert.
Dates are set for June 24 at 8pm China in the evening, the event is being produced through East Goes Global and made possible by a partnership Chinese Super-app WeChat.
Over 40 million people are expected to tune in to the event. The concert’s related hashtag on the microblogging site Weibo received nearly 37 million visits, but in only two days, concert’s teaser clip was liked 82,000 times on WeChat.
The event took place in December of 2021. East Goes Global was also the one responsible for putting together the first Westlife concert on the internet via WeChat and was an enormous success to put it mildly.
For the majority of Millennials and Zoomers who live in China who were exposed by the Backstreet Boys and Westlife by their teachers at school Both bands have been with them through their early years.
“OMG, Backstreet + Westlife! I’m awake after receiving this news,” gushed a fan on WeChat.
“Two gods in the same place? Does it make sense to me to watch this? I’m sure I saved the world in my final existence,” reads another fan’s exaggerated statement.
Created by Andrew Spalter, East Goes Global is making waves in the entertainment business by connecting major brands, famous athletes and entertainers like Will Smith, Jessie J as well as John Legend — with the Chinese market.
As the tour director for Jessie J when she competed (and was crowned winner!) in the sixth season of the Chinese singing contest Singer, Spalter traveled to China for the first time in 2017. In that trip Spalter was introduced to Chinese online platforms and strategies for marketing which led him to create East Goes Global.
“That’s the thing that really made me aware of the extent to which we were disconnected from China in general,” he tells RADII.
With the Covid-19 travel bans for China, Spalter sees such partnerships as a way to fill an area of need through essentially bringing live music inside homes of the people who attend.
When asked about what he hopes to get at the event Spalter stated, “I’m excited. The Westlife event drew the number of 28 million simultaneous users. I’m hoping this one will be even bigger. We’ll know — fingers are crossed .”
Back Alright Backstreet Boys Tour Concert Backstreet Boys T Shirt
Whether you’ve been to a Backstreet Boys concert or not, this Back Alright Backstreet Boys Tour Concert Backstreet Boys T Shirt is the perfect way for people like yourself to express your feelings about their music and show others how much you love the Nickelback singer.
Backstreet Boys T Shirt
Thinking about buying a Backstreet Boys t-shirt? If you are looking for a special something new in life, but don’t know exactly what, I can assure you that this is the product to get, boy or girl! Everyone loves an original shirt, and this one is just that. It is made of 100% cotton and will make a great gift for any occasion.
All Members Name Backstreet Boys T Shirt
If you love Backstreet Boys, why not make fun at them? You’re a hilarious fan of your favorite band and that’s cool. But should everyone get to know who the real fans of the group are? It’s nice to share the glory with family and friends. This is when this shirt comes in handy. If you wore this shirt to a concert, it would be interesting but not unexpected for anyone else there to ask where did you buy it?
All Boys Backstreet Boys T Shirt
All Boys Backstreet Boys T Shirt is one of the most popular name in the word of crime t shirts. This All Boys Backstreet Boys T Shirt is made of 100% cotton and is available in a variety of sizes, colors and designs. This comfy shirt has a crew neckline with ribbed knit cuffs and collar. It’s made of slub fabric so it fits snug on your chest. Every time you wear this shirt , people will ask you about it . If you don’t have an All Boys Backstreet Boys T Shirt yet – then get one now !
DNA World Tour 2022 Backstreet Boys T Shirt
DNA World Tour 2022 Backstreet Boys T Shirt DNA World Tour 2022 Backstreet Boys T Shirt is a new mens t shirt for sale in the store. The perfect gift for a diehard fan of Backstreet Boys, this DNA World Tour 2022 shirt is made from 100% cotton, making it soft and comfortable to wear.
Backstreet Boys DNA World Tour 2022 Backstreet Boys T Shirt
Backstreet Boys DNA World Tour 2022 Backstreet Boys T Shirt is a must-have for every Backstreet Boys fan. This Backstreet Boys DNA World Tour 2022 shirt is made from 100% cotton and has it’s own unique design. Your purchase comes with a complimentary Backstreet Boys DNA World Tour 2022 Slip on shoe. The perfect gift for the ultimate Backstreet Boys fan!
Backstreet Boys Girl Im Not Old Im Vintage Backstreet Boys T Shirt
So this shirt is literally the definition of awesome. There’s nothing better than a vintage t shirt to spice up your wardrobe. You’re probably thinking “Who would actually want this shirt?” Don’t worry, I’m here to tell you that every guy out there does! Why? Because it’s so cool and it represents a past generation of iconic American pop stars. And who could possibly be more classic than Backstreet Boys?
Everybody Rock Your Body Right Backstreet Boys T Shirt
Everybody Rock Your Body Right Backstreet Boys T Shirt are a classic shirt, with long lasting qualities and affordable price. When it comes to quality, comfort and style you just can’t go wrong. Clothes don’t have to cost you an arm and a leg, but if you want to look good in what you’re wearing and make sure it is something that lasts for more than one year – that’s when buying clothes made from the best materials become very important.
Picture On Text Backstreet Boys T Shirt
Picture On Text Backstreet Boys T Shirt is good t shirt for people who like Backstreet Boys. This shirt has a great back ground and a wonderful picture of the members of the group. It is printed on high quality cotton blend material so you can be comfortable while wearing this shirt.
I Still Love 90s Fans Backstreet Boys T Shirt
I Still Love 90s Fans Backstreet Boys T Shirt – Featuring the name of this popular boy band, it’s a perfect gift for someone who is a fan of the original lineup. This shirt was designed by fans of the band and is printed on a soft blend material with high quality printing that will wash nicely after any activity you may want to engage in.
You may also like: